Audience Segmentation and Data Analysis
Audience segmentation is the practice of dividing broad stakeholder groups into smaller, more homogeneous segments that can be engaged more effectively through targeted approaches.
Tradecraft
Defining Required Behavioral Changes
Competency: Identify and specify the changes required in audience attitudes
Stakeholder Mapping and Visualization
Competency: Assess and visualize affected and influential audiences for a
Strategic Listening in Diplomatic Practice
Public Diplomacy competency 6: Solicit, listen to, and understand the